In 1995, founder Mr. Li Dacheng, with the simple vision of “making Chinese packaging win the world’s respect,” officially launched his family packaging business in a small workshop in Guangdong.
Prior to this, he had already worked in the printing and packaging industry for many years, starting as an apprentice and mastering plate making, color matching, printing, and post-processing. He was a rare, technically sound, detail-oriented, and quality-focused entrepreneur in the industry.
In the 1990s, “Made in China” was often labeled as “low-price and low-quality” in the international market, and the packaging industry was particularly weak—outdated design, rough workmanship, lack of standards, and insufficient environmental protection, making it difficult to meet the true needs of international brands. Mr. Li Dacheng deeply understood that “quality is dignity, standards are the threshold, and innovation is the future.” He was determined to create high-quality packaging that met international standards, making Chinese packaging synonymous with reliability and trust.
Without substantial capital or high-end resources, he started from scratch, relying on his excellent printing skills, an indomitable spirit, and a commitment to integrity. Faced with a chaotic industry rife with shoddy workmanship and substandard materials, he always insisted: Be honest, act with conscience, and let technology and quality speak for themselves in packaging.